Tag Archives: consuming

Soulless supermarkets make your Monday blue

OK, Mondays are always bad but today was especially horrible. Getting up from bed was almost impossible, it was cold outside and I just missed the tram to work. The day continued with meetings without meaning, dullish routine tasks and a strong feeling of I WANT TO GET OUT OF HERE AND TRAVEL TO A PARADISE ISLAND – NOW!!!

Well, a miracle didn’t happen so I tried to cheer myself up with some shopping – a trick that never works. Well, I found a skirt and a shirt  that I “really need”.

The anticlimax of the day was a visit to our supermarket, Alepa, where I stopped for some milk and fruit. The visit made me angry. Why? Because the Finnish supermarket scene is overdominated by a couple of companies and because of that we have no choice but to consume overpacked, tasteless products – produced sometimes too far from home. That’s so wrong!

A typical Alepa in a suburb of Helsinki. Grey. Credit: Alepa (I guess?)

Alepa belongs to Helsinki Cooperative Society Elanto (HOK-Elanto), which tells on its webpage that it “provides benefits and services for residents of the Greater Helsinki area.” The idea of 55 000 member-clients who own the company is nice. But of course it’s not that simple. They give us the typical green S-cards and small discounts but for that we suffer controlled prices and limited (bad) selection. I guess all the Alepa’s across Finland are packed with the same products. All this is just… sad.

Supermarket blues. Credit: HOK-Elanto

Only in Helsinki HOK-Elanto has over 300 stores. That’s a lot for for a relatively small city.

Of course, in old times everything was better. Many foreigner complain about these monopolized supermarkets (with a reason!) but before also we used to have small, cozy specialized shops for meat, milk, bread… like they still do in Southern Europe etc. It’s a tragedy that we have almost lost all that now – for a lot worse!

Even HOK-Elanto shops used to look nice. Customers buying meat in 1954.

Pharmacies used to look like this.

HOK-Elanto bread shop in 1930s. With a style.

More photos on Helsinki City Museum webpage.

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